KFC Fone Loadz - TVC

KFC Fone Loadz - Kentucky Fried Chicken Television Commercial - Music by Jon Brooks.

TVC, Advertisement, Ad, Advert, Malaysia.

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Title: "Fone Loadz"
Product: Kentucky Fried Chicken
Music Composer: Jon Brooks

YouTube Channel: http://www.youtube.com/jonbrookscomposer
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Official Website http://www.jonbrooks.co.uk

Tags:

KFC Holdings, Television Commercial, Malaysian TVC, Advert, Advertising, Advertisement, Recording Studio, Audio Production, UK, Malay, Chinese, Indian, Asia, Asian, MY, Agency, BBDO, KL, JonBrooksComposer, Music for Screen, Jingles, Music Jingles, Jingles Composer, Jingle Composer, Malaysian Composer, Composer, Penggubah, Muzik, Komposer, South East Asia,

The Shaman

YouTube Channel: http://www.youtube.com/jonbrookscomposer

Website: http://www.jonbrooks.co.uk

This was one of the music demos I did in 2004 for my application to work at WASP Studios (Malaysia) where I held the position of Audio Consultant and In-House Composer for 6 years.  Below are the presentation notes I prepared for the interview of my thought processes and how I composed/produced the music to the visuals:

"The Shaman" Sony Vega

FIRST IMPRESSIONS:
- Even though it's a commercial, it's portrayed like a film.
- Visuals contained a dramatic sense of mood so it felt like the commercial demanded a dramatic, evolving musical score to reinforce and enhance the drama.

RESEARCH:
- After researching Shamanism and Far East Asian modes, my intention was to implement the pentatonic scale into the thematic development.
- Subsequently, after incorporating this into the creative process, i then realised the drama required a much darker tonality.
- I then decided to flavour an epic soundtrack style approach with oriental and ethnic instrumentation/influences - such as Chinese violins, Chinese Harps, Japanese Taiko Drums, Vietnamese Bells and ethnic Flutes. (As noted in the handout).
- This was to give the commercial a sense of time and space along with multi-cultural value.

COMPOSITIONAL PROCESS:
- First I worked out an appropriate click track to ensure I could highlight significant hit points.
- I began by setting the scene and mood by means of sound design and a dark musical timbre.
- After a relatively peaceful introduction, the pace of the drama picks up; therefore the soundtrack imitates.
- I planned to portray the Shamen as mystical. My inspiration came from his facial expression and gestures.  A subtle scraping on the Tam Tam (as he lifts the lid from the pot) marks the introduction to the Shamen's mystical powers.
- Reverb was added to the ethnic flutes to create an atmospheric sound when we see the clouds and moon.  This then leads to a menacing and suspenseful section highlighting the foreboding presence of the warrior.
- The suspense is built up by use of ostinato rhythmic devices, diminished 5ths, rasping trombones and other chromatic features.

- Subconsciously, for the the audience, I paid attention to specific hit points in order to get the message across that Sony Vega produces clear and precise images and sound.
- To concluded the commercial I conveyed Sony and their product with positive vibes by an unexpected, happy major modulation.

INSTRUMENTATION:
(XV-5080 Sound Module was used unless otherwise stated)

- Orchestral Reeds
- Ethno Flute (eLAB)
- Voyager Brass
- Trumpets
- Trombones (Project Sam)
- Zheng Harp (Ethno World 2)
- Wuhan Tam Tam (Ethno World 2)
- Timpani
- Percussion (Cymbals, Snare)
- Japanese Taiko Drum
- Vietnam Bells (Ethno World 2)
- Chinese Cymbal (Wizoo)
- Tubular Bells
- Xylophone
- St. Choir
- Gaohu (Ethno World 2)
- Erhu (Ethno World 2)
- XV Strings
- Violin Section Trills (Wizoo Strings)
- SFX (Various Sources)

YouTube Channel: http://www.youtube.com/jonbrookscomposer

Website: http://www.jonbrooks.co.uk