Showing posts with label Music for Advertising. Show all posts
Showing posts with label Music for Advertising. Show all posts

Thursday, 4 April 2013

The Shaman







This was one of the music demos I did in 2004 for my application to work at WASP Studios (Malaysia) where I held the position of Audio Consultant and In-House Composer for 6 years.  Below are the presentation notes I prepared for the interview of my thought processes and how I composed/produced the music to the visuals:

"The Shaman" Sony Vega

FIRST IMPRESSIONS:
- Even though it's a commercial, it's portrayed like a film.
- Visuals contained a dramatic sense of mood so it felt like the commercial demanded a dramatic, evolving musical score to reinforce and enhance the drama.

RESEARCH:
- After researching Shamanism and Far East Asian modes, my intention was to implement the pentatonic scale into the thematic development.
- Subsequently, after incorporating this into the creative process, i then realised the drama required a much darker tonality.
- I then decided to flavour an epic soundtrack style approach with oriental and ethnic instrumentation/influences - such as Chinese violins, Chinese Harps, Japanese Taiko Drums, Vietnamese Bells and ethnic Flutes. (As noted in the handout).
- This was to give the commercial a sense of time and space along with multi-cultural value.

COMPOSITIONAL PROCESS:
- First I worked out an appropriate click track to ensure I could highlight significant hit points.
- I began by setting the scene and mood by means of sound design and a dark musical timbre.
- After a relatively peaceful introduction, the pace of the drama picks up; therefore the soundtrack imitates.
- I planned to portray the Shamen as mystical. My inspiration came from his facial expression and gestures.  A subtle scraping on the Tam Tam (as he lifts the lid from the pot) marks the introduction to the Shamen's mystical powers.
- Reverb was added to the ethnic flutes to create an atmospheric sound when we see the clouds and moon.  This then leads to a menacing and suspenseful section highlighting the foreboding presence of the warrior.
- The suspense is built up by use of ostinato rhythmic devices, diminished 5ths, rasping trombones and other chromatic features.

- Subconsciously, for the the audience, I paid attention to specific hit points in order to get the message across that Sony Vega produces clear and precise images and sound.
- To concluded the commercial I conveyed Sony and their product with positive vibes by an unexpected, happy major modulation.

INSTRUMENTATION:
(XV-5080 Sound Module was used unless otherwise stated)

- Orchestral Reeds
- Ethno Flute (eLAB)
- Voyager Brass
- Trumpets
- Trombones (Project Sam)
- Zheng Harp (Ethno World 2)
- Wuhan Tam Tam (Ethno World 2)
- Timpani
- Percussion (Cymbals, Snare)
- Japanese Taiko Drum
- Vietnam Bells (Ethno World 2)
- Chinese Cymbal (Wizoo)
- Tubular Bells
- Xylophone
- St. Choir
- Gaohu (Ethno World 2)
- Erhu (Ethno World 2)
- XV Strings
- Violin Section Trills (Wizoo Strings)
- SFX (Various Sources)


YouTube Channel: http://www.youtube.com/jonbrookscomposer
Website: http://www.jonbrooks.co.uk

Tuesday, 1 February 2011

Memories - Music by Jon Brooks



I composed, orchestrated and programmed this music in Logic Pro.

For additional information or more music, please visit my website: http://www.jonbrooks.co.uk

YouTube channel: http://www.youtube.com/user/jonbrookscomposer

This music is subject to copyright and is provided for demonstration purposes only. © 2005 Jon Brooks.

(As cited on Wikipedia)
In psychology, memory is the processes by which information is encoded, stored, and retrieved. Encoding allows information that is from the outside world to reach our senses in the forms of chemical and physical stimuli. In this first stage we must change the information so that we may put the memory into the encoding process. Storage is the second memory stage or process. This entails that we maintain information over periods of time. Finally the third process is retrieval. This is the retrieval of information that we have stored. We must locate it and return it to our consciousness. Some retrieval attempts may be effortless due to the type of information.

From an information processing perspective there are three main stages in the formation and retrieval of memory:

- Encoding or registration (receiving, processing and combining of received information)
- Storage (creation of a permanent record of the encoded information)
- Retrieval, recall or recollection (calling back the stored information in response to some cue for use in a process or activity)