Monday, 21 April 2014

Tiger Beer 'Beast' TVC - Music Production

Below is a description and analysis of the compositional process I took in creating the music for this TV commercial.  Tiger Beer 'Beast' TVC - Music Composed and Produced by Jon Brooks. This was a demo and part of a presentation I prepared for an interview and position I took at WASP Studios, Malaysia. I worked on this advert in 2004. Wowsers! Ten years ago! Please see below for more info.

- Because there was no voice over, it was evident that the key to the soundtrack was to provide the correct emotional messages by accentuating the on-screen text and images for the audience.
- There's a lot of information for the audience to absorb.
- I felt the music should be rhythmically driven and embody a punchy and solid sound that compliments the pacing whilst securing continuity.
- Overall, my interpretation of the commercial was that Tiger Beer will fulfil your every need; giving you street-cred and success. All positive aspects of life.

- First of all, I imported the commercial into Cubase (Music Sequencing Package) to sync. the picture to a click track so I could establish an appropriate tempo. I settled on 155 BPM (beats per minute). This made numerous hit points accessible due to the high tempo.
- One of the main components of the score is the use of syncopation, which helps build up a sense of adventure and excitement.
- Another major feature of the music is the use of a memorable motif, of which reiterates throughout. The seven note motif is expressed on the pianoforte, constructed of staccato quavers. Following this motif, you can hear a tonal, yet percussive syncopated sound which goes through various permutations as the advertisement develops.
- The soundtrack has a punchy drive that constantly moves forward, stressing that "if you consume this beer"... "you will be fulfilled". Hard sell huh?
- When the beer cans are submerged in water, the timbre of the music shifts to reflect this, e.g. with filtering and EQ (equalisation) to the lower frequencies. The music then reverts back to being "in your face". To conclude, the text, visuals and pacing sum up all the positive aspects; the soundtrack compliments and reinforces this.


- Grand Piano
- Roland XV-5080 Ionizer
- Roland XV-5080 Millenium Strings
- Tam Tam
- Roland XV-5080 Power Trip
- Drum Kit
- Roland XV-5080 Sound Module Choir
- Drum Loops 155bpm (x 3)
- Roland XV-5080 Velo Techno 2
- SFX (Various sources)
- Korg SP Midi Controller

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