Music for Films, Advertising, TV and Sonic Branding on SoundCloud

Music composed and produced by Jon Brooks (aka TrackSonix)

for Film, Advertising, Television and Branding on SoundCloud

https://soundcloud.com/jonbrooks-1

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Thanks for listening!

Sonic Branding - Music Production

(© 2016 Jon Brooks)

Definition of Sonic Branding? (Audio Branding, Sound Branding, Music Branding)

- An audible identity, a sound signature crafted to suit a brand aiming to achieve a sense of familiarity with audiences and consumers. Instilling trust and positivity. Sculpting specific music and/or audio frequencies into organised sound.

What is my composition process?

- I always start with a lot of questioning. What's the director's vision and how can I translate that message to the intended audience musically. This stays with me from the first note to the last. 

- What mood, instrumentation, tempo, orchestration and style of music will i choose and direct myself in?

- Do I need to create a theme that can then be exploited in various ways if required?

- I sometimes rely on musical cliches (stylistic devices employed that have an obvious emotional reaction), yet at the same time put my own stamp on it.

- My output is usually defined by visuals. This gives me a sense of what is required, along with the music brief from a creative director. 

- Generally I like to experiment until something feels 'right'. Often tinkling around on the piano or other instruments. I never wake up in the night with anything composed for me; I wish... although when I'm in the moment creating, it often pieces itself together and I wonder how it happened... Magic!

- I create music either digitally produced, with live musicians or the two combined.

Can music be used as a way of differentiating a brand from its competitors? In what way?

- Yes, because music can be created and used to reinforce a brand's identity along with their visuals. It assists a brand to locate a unique place in time and space. Music taps into the senses and the subconscious mind and can therefore evoke strong emotions and associations - these can be used to identify and manipulate one's mind. Sonic identity can help to form certain perceptions of a given brand. Being able to instantly identify a brand because of hearing a few notes and associate that with memories is powerful. Getting a catchy tune or motif looping in someone's mind is more influential than people realise. The memory and musical associations can last a lifetime.

How can music and audio add value to a brand?

- Music and audio can take a brand to another level. I like to believe that sound is equally as important as visual media. Where required, audio and music can be specifically crafted to sound expensive, classy, technological, futuristic, positive or familiar... helping to build relationships, reliance and trust with products and brands. Certain musical devices can be employed to manipulate consumers and their perceptions. Music is highly influential. Words alone might not always tell people how unique a product or brand is. "Music expresses what cannot be said".

Once a sonic identity has been established it can also be re-produced, transposed, remixed, re-arranged and adapted to suit individual productions for the same brand. As long as the thematic elements are still recognised; even at the very least, if only on a subconscious level.

(© 2016 Jon Brooks)

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Official Website http://www.jonbrooks.co.uk

Dunhill Nanocut Corporate Video - Jon Brooks Music

Dunhill Nanocut Corporate Video - I composed, orchestrated and programmed the music using Logic Pro. Music Composer: Jon Brooks.

Official Website http://www.jonbrooks.co.uk
YouTube Channel: http://www.youtube.com/jonbrookscomposer
CDBaby Music Store: http://www.cdbaby.com/Artist/JonBrooks1
Facebook Page: https://www.facebook.com/JonBrooksComposer
Twitter: https://twitter.com/JonBrooks_Music

This video, including its soundtrack, is subject to copyright and is provided for demonstration purposes only.  © 2010 Jon Brooks.

Dunhill cigarettes are a luxury brand of cigarettes made by the British American Tobacco company. They are usually priced above the average for cigarettes in the region where they are sold. They are exported mostly throughout Europe, the Middle East, South Asia, South Africa, South Korea, Argentina, Brazil, Indonesia (manufactured by Bentoel Group), New Zealand and Australia but can also be found on the Internet and in duty-free and smoke shops in the United States and Canada.

(As cited on Wikipedia)

Dunhill Light cigarettes are packaged in a predominantly white packet, with a bevelled edged square of red in the centre. Dunhill has decided to phase out this pack and have introduced marketing information that the blue box described below is the same cigarette although carbon monoxide levels and nicotine levels are altered.

Dunhill International cigarettes come in a red packet and are one of the most expensive and luxurious cigarette brands available; they and the Dunhill King size beveled packs (which come in Full flavor, light and menthol light) are available only in the United States through specialty tobacconist shops.

Dunhill (minus the "International") are a more expensive version produced by BAT, and are sold in European (including Russian), Asian-Pacific, and Canadian markets. Dunhill cigarettes were favored by gonzo journalist Hunter S. Thompson and English rock musician John Lennon.

Dunhill International cigarettes American distribution is owned and operated by Reynolds American, who are most notably famous for their Camel brand.

Some of my musical influences include: Jerry Goldsmith, Gustav Mahler, Danny Elfman, R. Strauss, John Williams, James Newton-Howard, Wagner, Debussy, Patrick Doyle, Shostakovich, Vaughan Williams, Bill Conti, Sibelius, Elgar, Klaus Badelt, Michael Giacchino, Aerosmith, Elliot Goldenthal, Harry Gregson-Williams, James Horner, Def Leppard, Michael Kamen, Ennio Morricone, Hans Zimmer, Christopher Young, Gabriel Yared, Bon Jovi, Debbie Wiseman, Shirley Walker, Brian Tyler, Alan Silvestri, Howard Shore, The Beach Boys, Marc Shaiman, Wishbone Ash, Graeme Revell, John Powell, Mozart, Rachel Portman, Michael Nyman...... and many more!!!